Brighter, Lighter, Smaller, Smarter

'BLiSS' was launched across Europe in 3 languages for Internet, print, trade-show & DVD material - over a 6 month period

: Next Generation Microsite :

In 2006 Christie launched 'Next Generation' projection technology, a major step-change in digital projection systems across the world for the entire solution range.

The 'BLiSS' campaign focused on targeting key improvements in projection across business units. 'BLiSS' was launched across Europe in 3 languages for Internet, AV International advertising, print advertising, partner channel, trade shows & DVD sales tools over a 6 month period.

in2orbit generated the creative concept with
photography elements by Matt Wain. Lionfish with Christie managed the creative project and delivery
across Europe: Online & Offline - supporting
localisaton and dissemination.

Rolling out large scale campaigns requires hands on efforts continutously and consistently over many months. Creative is constantly being adapted and readapted to meet target timelines & audiences for Europe, the Middle East and Africa.

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